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The new Made in China: Shang Xia, backed by Ferrari owner Exor and Hermès, is becoming the most successful Chinese fashion brand to ever . Private investment company Exor has invested US million to become the largest shareholder in Chinese luxury brand Shang Xia which was founded and has been .
Exor will invest around €80 million in Shang Xia via a reserved capital increase that will result in it becoming the company’s majority shareholder. Hermès, that has accompanied .
Hermès and renowned designer Jiang Qiong’er, envisioned blending ancient Chinese culture and artisanal skills with contemporary aesthetics to create a unique home decor and lifestyle brand. Recognizing the alignment in values . 今次的任命將品牌帶到去全新的里程碑，品牌與此同時推出全新的Logo，新logo將Shang Xia的字母旋轉橫向排列，加強了英文名字印象；此外，品牌首個由Yang Li 設計的時裝系列，將按巴黎時裝周官方日程於2021 年10 月4 .
The long-haired rocker in his hoodie certainly seemed contrary to the clothes, the construction of which was undeniably luxe, Hermès being a significant shareholder in the Chinese brand alongside. As it celebrates its 10th anniversary, Shang Xia, the Chinese luxury brand established by Hermès International, is preparing for a major retail push in China and the .
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Hermès’s Pierre-Alexis Dumas and Exor’s John Elkann sat in the front row at the show in the round, a cheering circle for designer Yang Li. He’s no newcomer either.
Exor, the owner of Ferrari and The Economist Group, has invested in Hermès International’s China project Shang Xia, the company revealed Wednesday. Exor will invest around 80 million euros in.Shang Xia is a Chinese luxury fashion brand backed by Hermès offering high-quality products with a contemporary twist on traditional Chinese aesthetics and crafts. Based on the Chinese characters “Shang” and “Xia”, the Shang Xia .
shang xia上下为奢华酒店和高端餐饮提供专业领域产品，展现中国当代美学精神。 为企业提供个性化定制服务，精心融合企业风格与中国经典文化，赋予个性体验。
Backed by Hermès, luxury lifestyle brand Shang Xia is preserving ancient Chinese craft by blending traditional know-how with modern product innovation. Jiang Qiong ’er, chief executive and creative director of Shang Xia .
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LONDON — Exor, the owner of Ferrari and The Economist Group, has invested in Hermès International’s China project Shang Xia, the company revealed Wednesday. Exor will invest around 80 million .
Shang Xia focuses its design on Chinese culture and craftsmanship, just as European luxury brands celebrate Italian or French savoire faire. Other luxury stalwarts have made similar moves. In 2012, Kering bought Qeelin, a Chinese jewellery brand founded by Jiang’s husband Guillaume Brochard.Dedicated to the discovery of graceful living through contemporary design, SHANG XIA was established by acclaimed designer Jiang Qiong Er and France’s Hermes Group. SHANG XIA believes that both time and a sense of belonging can be embodied in objects. It has created an artistic ensemble of furniture, homeware, teaware, apparel and lifestyle .
in 2008, the Fondation d’entreprise Hermès supports projects in the areas of artistic creation, training and the transmission of savoir-faire, biodiversity, and the preservation of the environment. * As of 30th June 2020 About Shang Xia Founded in 2010, Shang Xia has managed within just a decade to position itself as one of theThe case traces the birth of Shang Xia, a joint venture between the Hermès Group and Chinese designer Jiang Qiong Er. Launched in 2009 in Shanghai, the new brand's core mission is to revive and promote China’s 5,000-year-old cultural heritage and leverage Chinese craftsmanship to design contemporary products.
Dedicated to the discovery of graceful living through contemporary design, SHANG XIA was established by acclaimed designer Jiang Qiong Er and France’s Hermes Group. SHANG XIA believes that both time and a sense of belonging can be embodied in objects. It has created an artistic ensemble of furniture, homeware, teaware, apparel and lifestyle . In a collection that combined minimalist cuts with pops of fluorescent color, Li opened a new chapter for Shang Xia, established by Hermès International in 2010 as the first luxury brand rooted .
Shang Xia Fall 2023 Ready-to-Wear collection, runway looks, beauty, models, and reviews. . Hermès being a significant shareholder in the Chinese brand alongside Exor and founder Jiang Qiong Er. . Shang Xia was from the off a joint venture between Hermès and ongoing creative director Qiong Er Jiang. Slowly and steadily, Hermès-style, it carved a distinct niche within the roiling and . 5 Things We Know About Hèrmes' New China Brand, Shang Xia. In preparation for the mysterious luxury brand's unveiling, rather than throwing out more what-ifs or maybes, let's look at what we actually know about Shang Xia. Fashion Finance. Share. . He declined to provide an overall sales figure for Shang Xia, which is 90 percent owned by Hermès and 10 percent by Jiang, but noted that it was a marginal contributor to the French luxury house .
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“Shang Xia is a brand inspired by Chinese culture but its expression is contemporary. We take our heritage from the past and bring it into the future,” says the 43-year-old Jiang, in a phone interview with The Peak from Shanghai, where the Chinese national is . In what way should luxury brands built on Chinese culture emerge and grow？SHANG XIA, created by Ms. Qiong’er JIANG and Hermès has been exploring and trying on this topic for over 10 years.. In December 2020, SHANG XIA obtained an investment from Exor Group of 80 million euros. In September 2021, the brand appointed its first Creative Director of .
Shang Xia is that new baby. Hermès is the father and I am the mother. The kid is 12 now and almost a teenager. During his life the first few years, this kid spends most of the time with his .Even for Shang Xia, Hermès has adopted a longer watching strategy, with the brand expected to generate profits only in 2016. Another advantage that Hermès has in China is the subdued, underplayed and highly exclusive positioning of its brand and the products. This matches seamlessly with the current government-led crackdown on ostentatious . In 2008 Hermès created Shang Xia, “a Chinese brand, developed in China with the Chinese team, based on Chinese craftsmanship, broadly made In China” as Florian Craen, Hermès managing director in North Asia emphasized. Think of it as a Chinese ‘daughter of Hermes’ – a baby daughter. Because nobody seems in a hurry at this 175-odd . As a brand, Shang Xia avoids the pitfalls of Chinese luxury brethren Shanghai Tang and Wunjun through sheer patience, unquestioning venture funding, an emphasis on genuine ancient Chinese crafts techniques and a carefully curated collection of limited products that are not for general sale, but auctioned through auction houses like Christie’s. .
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